This article was automatically translated from HIBAPRESS, the Arabic version:
This article was automatically translated from Hibapress, the Arabic version:
Heba Press
Hassan Al -Saadi, the state writer in charge of traditional industry and social economy and solidarity, supervised with a Moroccan delegation to open the “Dar Al -Sanea” pavilion as part of the “Dell Mobile Milan” exhibition, which is hosted by the Italian city of Milan “.
This exhibition is one of the most important international events in the field of furniture, design and decoration, because it attracts more than 1950 exhibitors and more than 360,000 professional visitors from different countries in the world, in a region of more than 230,000 square meters.
In this context, the exhibition allocates a distinguished Moroccan wing, as a single African country, which extends over an area of 240 square meters, under the supervision of the “Dar Al -Sanea” foundation, and includes eleven Moroccan markets and cooperatives representing a group of actors in the traditional industry sector.
The Moroccan wing will present a group of authentic and contemporary creations which reflect the ingenuity of the Moroccan manufacturer and its ability to mix traditional identity and the spirit of innovation, in various fields such as furniture, interior design, carpets and decorative accessories.
This official visit also included the organization of professional meetings with Italian economists, represented by electronic sales platforms, distribution networks, architects and decoration designers, in order to open new horizons for partnership and commercial cooperation, and the improvement of the presence of Moroccan craft products on European markets.
This participation takes place within the framework of the vision of state writing aimed at supporting the international promotion of traditional Moroccan industry, and its location at the heart of global design platforms, highlighting the richness of Moroccan artisanal heritage, creating its creators and their capacity to renew and open up to the world while preserving the distant inheritance character of the national industry.
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