This article was automatically translated from HIBAPRESS, the Arabic version:
Hibapress
The Casablanca-Settat (CCISCS) Chamber of Commerce, Industry and Services (CCISCS) and the Moroccan Franchise Federation (FMF) carried out an economic mission in the United States aimed at promoting Moroccan products on the American market.
This mission, which is part of the national internationalization strategy of Moroccan brands and promotion of Made in Morocco, was marked the participation of the Moroccan delegation in IFA Miami Franchise World (May 9-10) and at the Selectusa Investment Summit which is held from May 11 to 14 in the State of Maryland, said a joint press release FMF.
In addition to the promotion of a dozen Moroccan franchises ready for export, the mission also intends to enhance more than 100 Moroccan products with high potential (food, cosmetics and pharmaceuticals), build commercial partnerships and attract investments towards Morocco, said the press release.
During the Miami Franchise World Show, Moroccan participation was marked by a meeting with the executive director of Miami-Dade County, an exchange with the executive director of the Miami Chamber of Commerce, and a working session bringing together Moroccan managers and entrepreneurs from Florida.
The mission made it possible to position Moroccan franchises on the American market, with a remarkable presence at the Moroccan stand, “which aroused the interest of many visitors”, welcomes the same source.
The exchanges held by the Moroccan delegation confirmed, said, “the growing attraction for Moroccan products and the positive image of the kingdom, notably with the diaspora and local economic actors”.
The mission is also delighted with the discussions started with several American investors with a view to commercial partnerships and implementation projects in Morocco.
