This article was automatically translated from HIBAPRESS, the Arabic version:
This article was automatically translated from Hibapress, the Arabic version:
Heba Press – Fez Office
At the heart of the scientific capital of the kingdom, Fez, where history is mixed with craftsmanship, organized by the Chamber of traditional industry in Jinan Al -sabeel, coinciding with the activities of the Festival for Spiritual Music.
An opportunity was supposed to be a real opportunity to highlight the skills of the craftsmen and to enhance local products, but unfortunately, it has turned into a faded activity which does not constitute the aspirations of the city or the expectations of its visitors.
The visitor of the exhibition collided with empty corridors of creativity, absent from the spirit of traditional industry. Indeed, some have noticed the spread of points to sell coffee and soft drinks, in a scene that lacks identity and raises the question: are we really in front of a traditional industry exhibition or simply a seasonal random market?
The lack of coordination with partners and the absence of commercial vision and marketing confirm that the traditional industry in Fez suffers from systematic marginalization, despite its cultural richness and its cultural heritage.
The bet on traditional industry as a economic and tourist requires a new vision, which comes out these events from the rehearsal and improvisation circle, to a reflected space worthy of the history and the position of Fez.
Traditional industry is not only seen by products, but rather an identity which must be preserved and promoted in a way adapted to the inheritance and the spirit of the city.
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