This article was automatically translated from HIBAPRESS, the Arabic version:
This article was automatically translated from Hibapress, the Arabic version:
Heba press -al -samili
In a decision that reflects the prosperity of Moroccan pop, the Spotify platform has launched its new “Popstars” *campaign *, with an renewed artistic identity of high Maghreb pop, to celebrate a new generation of artists who redefine contemporary Moroccan voice.
The campaign highlights six artists, including Numan Balayashi, Manal Benchekha, Doaa Al -Yahyawi, Reem Fikry, Zuhair Bhawi and Dysinct, which represent a mixture of originality and modernity, and they provide music that mixes Moroccan roots and international rhythms.
Spotify said that listening to Moroccan pop increased by 750% between 2019 and 2024, which reflects growing world interest in this wave.
The campaign includes six of the most eminent Moroccan artists who reflect the diversity of Moroccan pop and the strength of its expression:
• Noman Balashi: a star close to the public, mixing R&B and pop, with more than 7 million listenings of the song “Bla Bla”.
• Manal Benchekhah: One of the Moroccan pop pioneers of women and an international ambassador for the equal program of Spotify.
• Doaa al -Yahyawi: an increasing voice emerging from the voice, and his song “Badadi” has achieved remarkable success.
Reem Fikry: His music is carrying out problems of identity and freedom, and it is one of the most important independent faces.
Dysinct: from Belgium to the world, with Moroccan origins and the musical spirit that mixes scandal with Afro and Latin.
• Zuhair Bhawi: a leading name in dominant pop, with its attractive melodies and its strong presence
The campaign includes exclusive interviews, photography sessions and narrative content that documents the journey of these artists, stressing that Moroccan pop today is not only a musical type, but a cultural movement that expresses a renewed identity and a generation that seeks to deliver its voice to the world.
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