OPPO announces commitment to making AI phones accessible to everyone


OPPO revealed its commitment to making AI phones accessible to everyone while highlighting the complete technological revolution and restructuring of the AI ​​phone ecosystem in the future. Additionally, OPPO shared a glimpse of the smarter and more convenient life coming via AI phones with industry partners such as Google, Media Tek and IDC.

OPPO commits to democratizing AI phones by bringing generative AI to all product lines

With their broad global reach, advanced connectivity and multimodal capabilities, smartphones are well positioned as the most important AI personal device. Despite the ubiquity of smartphones, OPPO believes that AI should not remain exclusive to only flagship phones and certain users, but should be accessible to more users around the world.

“With our relentless efforts and commitment, OPPO aims to make AI phones accessible to everyone,” said Billy Zhang, President of Overseas Marketing, Sales and Service at OPPO. “For the first time in the industry, OPPO brings generative AI to all product lines. By the end of this year, we plan to bring generative AI capabilities to approximately 50 million users. »

Driving AI phone accessibility through innovation and collaboration

Over the past decade, OPPO has filed over 5,000 patents related to AI inventions, around 70% of which are specifically related to AI imaging. Since 2020, OPPO has been a pioneer in developing its own large language models (LLM) and has been active in large visual models and multimodal technology. More

Importantly, OPPO is the first smartphone company to deploy an LLM with 7 billion settings directly on the device. Advancing AI technologies, OPPO has rolled out more than 100 generative AI capabilities to its phones this year.

Alongside its own innovations, OPPO works closely with other industry leaders to deliver better AI phone experiences based on a hybrid AI architecture integrating on-device and cloud capabilities. In partnership with Google, OPPO’s Reno12 series and upcoming flagship model Find Writer and AI Recording Summary. Together with Media Tek, both parties are tuning chips to improve chip storage and computational efficiency on OPPO’s future flagship models. And through its partnership with Microsoft, upcoming OPPO phones will be equipped with Microsoft’s capabilities to deliver a more efficient, accurate and natural voice and text conversion experience, and improve connectivity between desktop AI and phones.

During the roundtable, OPPO invited industry experts including Susara van den Heever, Director of AI, Customer Engineering EMEA at Google Cloud, Philipp Ennen, Senior Research Manager at Media Tek, and Francisco Jeronimo , Vice President, Devices EMEA at IDC, to explore how AI phones will enable more people to benefit from AI.

Giving users revolutionary experiences with AI phones

OPPO has integrated many innovative features into its AI phones to help increase productivity and boost creativity.

In terms of productivity, through the combination of LLMs and technologies such as rapid transcription, users can process more information and benefit from real-time translation, while collaboration between desktop AI and phones led to further improvements in productivity.

Creatively, photo editing and personalized creation have also been revolutionized thanks to multimodal generation and motion generation technologies. For example, the OPPO AI Eraser feature helps users easily delete unwanted objects and quickly generate missing content. Currently, it is used on average 15 times a day. At the same time, multimodal technology helps users easily generate creative visual and textual content on social media.

Looking to the future, the transition from smartphones to AI phones will be a long-term evolution that will continually transform the mobile experience. “We believe that the intelligent operating system will be integrated with AI agents and support multi-modal interaction, while third-party services will be provided in a more flexible manner. This will bring about a complete transformation and restructuring of the AI ​​phone ecosystem,” said Nicole Zhang, General Manager of AI Products at OPPO.

With its determination to make AI phones accessible to everyone, OPPO will continue to develop the best AI phone experiences through its own innovations and collaborations, as it welcomes the arrival of the new era of AI phones.

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