HIBAPRESS
The international travel and tourism magazine (Travel and Tour World) described the city of Fez as the "cultural jewel" of the Kingdom, confirming that it is one of the most prominent global tourist destinations for 2026.
The magazine highlighted, in an article published on its German website (travelandtourworld.de), that Fez, "the Moroccan city famous for its rich historical heritage," is in the process of confirming its position as one of the most important tourist poles in the world, noting that its inclusion alongside major cities such as Hong Kong, Brussels, and Guadalajara reflects its growing attractiveness on the international scene. The magazine described the spiritual capital of the Kingdom as a city where "traditions intertwine with modernity," and it was able to quickly establish itself as an "essential cultural destination for travelers seeking a balance between authenticity and contemporary renewal". The professional platform also highlighted the major ongoing projects to restore the landmarks of the old city of Fez, classified among "the largest and best-preserved ancient cities in the world," along with projects to rehabilitate the alleys, squares, and historical buildings, in harmony between preserving the originality of the city and integrating modern artistic expressions into it. The magazine confirmed that this "remarkable cultural renaissance" has made Fez a "living museum" that combines ancient architecture, traditional industry, and contemporary artistic creativity, which enhances its global radiance. The same source also highlighted the dynamism of the city, which embodies the Moroccan model in the field of sustainable tourism, by reconciling economic growth and the preservation of cultural identity. (With)
