HIBAPRESS – Rabat
The French market is the second largest recipient of Moroccan handicrafts, with an average annual growth of 11% between 2019 and 2024. In 2024, exports of Moroccan handicraft products to France exceeded 158 million dirhams, with the emergence of pottery and stone products representing 27% of total exports to this market.
The spread of Moroccan handicrafts on social media
The handmade product enjoys great popularity in France, with 1.2 million mentions online, mostly on Instagram, including 114.8 thousand mentions for Moroccan handmade products. This interest reflects the appreciation of French consumers for the originality and artistic quality of Moroccan products.
Decorative trends in France
Analyses indicate that decorative trends in France are characterized by a simple organic design, which combines clean lines and natural elements to provide a calm and harmonious aesthetic. The kitsch inspiration also stands out with its round shapes, bright colors, and retro effects. Vintage retro art appears in many contemporary decorations, with a revival of classic designs in a modern style.
Satisfaction of French consumers
French consumers have expressed great satisfaction with Moroccan handicraft products, with approximately 89% of positive comments recorded. Quality and design were the most prominent factors of satisfaction, with each accounting for 17.6% of the comments. The report indicates that 69% of the products purchased in France originate in Morocco, especially from the Marrakech-Safi region, which reflects the fame of this region in the field of traditional crafts.
Exhibitions and promotional opportunities
Professional exhibitions in France provide important opportunities to promote Moroccan crafts, most notably Maison & Objet, BIENNALE REVELATIONS, and MIF EXPO PARIS. These events represent a platform for showcasing traditional and contemporary designs and building business relationships with international buyers, which enhances the position of Moroccan crafts on the French and global levels.
French interest is an appreciation for originality and quality
French interest in Moroccan handicrafts reflects an appreciation for originality, quality, and art, and the French market also provides great opportunities for the growth and expansion of Moroccan products, especially pottery and stone, with an emphasis on the importance of participating in international exhibitions to strengthen presence and build sustainable business relationships.
