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HIBAPRESS – Rabat
Coca-Cola has turned to a number of influencers to promote its products in an attempt to regain its position in the Moroccan market after the boycott campaign launched against it following the Israeli war on Gaza.
A number of influencers, including Salim Hammoumi, showed the company's advertisements on social media, which sparked angry reactions from commentators. The commentators confirmed via "Instagram" their continued boycott of Coca-Cola products, strongly criticizing Hammoumi's involvement in promoting the company, considering this step an attempt to beautify its image in Morocco.
