HIBAPRESS – Rabat
Chile is betting on Morocco to strengthen its strategy to diversify its agricultural exports in emerging markets, particularly on the African continent, given the Kingdom's strategic location and institutional stability.
The "logistica360chile" website reported that Morocco is characterized by advanced logistics infrastructure and a close connection with the European market, making it a practical platform for expanding the Chilean presence within the African continent, especially towards the north and west, benefiting from the strategic role played by the Tangier Med port in transit and distribution. The same source explained that Morocco is the largest importer of fresh fruits in Africa, but the Chilean presence in this market is still limited, mainly confined to nuts and dried fruits, in light of the continued restrictions that limit the expansion of exports. The report attributes this situation to the absence of the opening of health procedures for accessing fresh fruits, in addition to high customs duties, which directly affects the competitiveness of Chilean agricultural products in the Moroccan market. The website pointed out that overcoming these obstacles remains linked to making progress in health and trade negotiations between the two countries, which would allow benefiting from the potential offered by Chilean products such as table grapes, kiwis, stone fruits, and pome fruits. The report stressed that strengthening bilateral cooperation between Chile and Morocco, both at the public and private levels, constitutes a fundamental pillar to drive this trend, especially in the fields of technical irrigation, water resilience, agricultural innovation, and rural development. The source added that the existing partnerships between economic actors have shown the positive impact of technology transfer and productive cooperation, which contributes to improving agricultural performance and enhancing opportunities for expansion within African markets. The "logistica360chile" website concluded that Morocco not only represents a promising market for Chilean agricultural and forestry products, but also constitutes a strategic platform that allows Chile to expand its commercial presence within the African continent.
