HIBAPRESS
Dar As-Sanie, in full coordination with the Embassy of the Kingdom of Morocco in France, participated in the international professional exhibition Maison & Objet, organized in the French capital, Paris, from January 15 to 19, 2026, within the framework of the joint and continuous efforts supervised by the Secretariat of State in charge of Traditional Industry, Social and Solidarity Economy and Dar As-Sanie to promote the Moroccan traditional industry and enhance its presence internationally.
This international reference event is a prestigious platform to highlight the richness and diversity of the Moroccan traditional industry and enhance its growing influence globally, in addition to opening up new horizons for developing commercial partnerships, and promoting a living and renewed heritage that still inspires contemporary design and creative actors. This year's session is organized under the slogan "PAST REVEALS FUTURE", a slogan that calls for a return to roots and a re-reading of the creative and artisanal heritage with a contemporary vision. This deeply reflects the characteristics of the Moroccan traditional industry, which combines preserving the skills and knowledge of our artisan teachers, and openness to innovation and renewal in a way that meets the aspirations of modern demands inside and outside Morocco, which makes it more present and attractive on a global scale. The participation of Dar As-Sanie in this event aims to benefit from this dynamic in order to promote the Moroccan traditional industry in international markets, especially in the French market, which is one of the most important export destinations for Moroccan traditional industry products, where it ranks second, reaching 11% of the market share in 2025. In this context, a Moroccan pavilion was created, extending over an area of 140 square meters, including ten Moroccan exhibitors, who were carefully selected based on the excellence of their artistic craftsmanship, their ability to innovate, and their potential for expansion internationally. This session also witnesses the participation of 14 other active Moroccan brands in the field of traditional industry, some of which have benefited from the support and accompaniment programs provided by Dar As-Sanie during previous sessions, which reflects the positive and sustainable effects of the support, qualification and promotion efforts that have been made over the years, to facilitate the gradual self-empowerment of Moroccan actors in the field of traditional industry and enhance their independent presence in international markets. As a reminder, the Maison & Objet exhibition is a professional exhibition specializing in the fields of decoration, design and the art of living. This year's session witnessed the participation of more than 2,300 exhibitors over a total area of 120,000 square meters, and received about 80,000 professional visitors, of whom international visitors constitute approximately 50%, who came to discover the latest trends and innovations in the world of design and decoration.
