HIBAPRESS – A. Mahyoui
At a time when the prices of consumer goods are witnessing a noticeable increase, traditional sweets shops in Old Fez have managed to maintain relative price stability with the approach of Ramadan, a step that has met with widespread approval from residents and visitors alike.
Professionals in the traditional sweets sector confirm that this stability has not been easy, especially in light of the continuous rise in the prices of raw materials such as almonds, sesame, butter and honey. However, their keenness to be loyal to the customer and preserve the traditions of Ramadan has prompted them to absorb a large part of these increases, avoiding burdening the Fassi families. The alleys of Old Fez, during the days leading up to Ramadan, remain a destination for those seeking "Chebakia", "Briouat", "Ghoriba" and "Fekkas", where the aromas of sweets mix with a special spiritual atmosphere that reflects the depth of the connection between the cultural heritage and the holy month. Customers agree that the quality of the product, and the traditional method of preparation, are still two essential elements that distinguish Fez sweets from others. For their part, a number of artisans stressed that maintaining reasonable prices is an "ethical responsibility" before it is commercial, stressing that Ramadan is an occasion for solidarity and support, and not for speculation and raising prices. They also pointed out that the mutual trust between them and the customers is a real capital that guarantees the continuity of this activity despite the challenges. Despite these efforts, professionals do not hide their fear of the continuation of inflation, demanding real support for the traditional food industry, in order to ensure the protection of this ancient heritage, and contribute to preserving the purchasing power of the citizen, especially on religious occasions that form part of the social identity of Moroccans.
