HIBAPRESS
"Moroccan Airports", the brand of the National Airports Office, has unveiled its new communication campaign "Let's Take Off", which aims to position the Kingdom's airports as real spaces to ensure a unique experience for the traveler, in line with the ambitions of the "Airports 2030" strategy.
The office explained, in a statement, that through a modern and emotionally charged advertising clip, the National Airports Office, through its brand "Moroccan Airports", presents a renewed vision of the airport, as a space for life, communication and inspiration. It added that, in addition to its purely operational function, the airport consolidates its position as a front that reflects the dynamic, creative and confidently forward-looking Morocco of today. The "Airports 2030" strategy, based on a vision that puts the passenger at the heart of attention, is based on a number of key axes, including a tangible improvement in the customer experience. This "Let's Take Off" campaign embodies this strategic pillar by highlighting a renewed approach to the airport as a space designed around the passenger, based on the fluidity of routes and the quality of services. The campaign gives a pivotal place to Moroccan youth, highlighting their energy, confidence, and ability to anticipate the future, as the young people participating in the campaign embody the image of a moving, ambitious and open-minded Morocco. This editorial trend reflects the desire to link the image of airports to the image of youth, which represents a lever for the Kingdom's attractiveness and radiance. This campaign has been built around keywords that call for enjoyment, exploration, dreaming, fluidity, smiling and movement, establishing a positive and dynamic semantic field. These signatures reflect the different dimensions of the traveler's experience: the pleasure of travel, discovery and ambition, the smoothness of the routes, good reception, and heading towards the future. Each signature refers to a tangible dimension of the customer experience that the "Airports 2030" strategy seeks to enhance at the national level, thanks to the efforts of the National Airports Office teams and all its partners: the Ministry of Interior, the General Directorate of National Security, the Royal Gendarmerie, the Administration of Customs and Indirect Taxes, and the Ministry of Transport and Logistics. This campaign was launched from the first day of Ramadan, which sees high viewership rates, through a multi-channel media plan that includes television, digital media, print, and outdoor advertising, ensuring a wide and multi-media presence. In a second phase, this plan will be completed at the radio level to expand the scope of dissemination and consolidate the signature "Let's Take Off". The statement concluded that "Moroccan Airports", through this campaign, gives a concrete embodiment of one of the essential axes of the "Airports 2030" strategy, which is to make the customer experience a distinctive mark of Moroccan airports and a lever to enhance their competitiveness in the 2030 horizon.
