The Moroccan National Tourist Office launched a new media initiative aimed at promoting the Moroccan destination, through the return of the program Voyage Voyage… Stars sing in Morocco in a renewed version for the year 2026, which will be broadcast on March 13 on the France Télévisions network, within a broad promotional plan targeting millions of viewers through French public channels.
This artistic work adopts a mobile and immersive format, where each filming location turns into a sensory experience and a visual journey deep into Moroccan geography. The program proposes a different view of tourism, making music a bridge to discovery, and human encounters a gateway to understanding the depth and spirit of the place, in a synthesis that combines artistic creativity with the magic of nature and the diversity of cultural heritage. Filming locations included Moroccan cities with strong cultural and historical symbolism, foremost among them Rabat, Fez, and Ouarzazate, where prominent spaces and landmarks hosted musical performances, including the Kasbah of the Udayas, the Hassan Tower, and the Chellah archaeological site, in addition to the Andalusian Garden, the Jewelry Museum, and the pottery village in Fez, reaching the Ait Benhaddou Palace and the Tamentart space in Ouarzazate. The program gives special importance to highlighting contemporary Morocco, by involving traditional craftsmen, creators, and cultural actors, in direct interaction with the guest artists, reflecting the image of a country that weaves a natural harmony between rooted traditions and the spirit of innovation and openness. This artistic journey is presented by the media personality Laurie Thilleman, with the participation of a selection of world and Francophone singing stars, including Magic System, Danny Brillant, Nicoletta, L'Artiste, Widad, Tina Arena, Yuri Buenaventura, and Natasha St-Pier. The artists present works that have been re-distributed with a Maghreb and oriental spirit, through innovative musical duets that bring together the two sides of the Mediterranean. It is expected that this television broadcast will give Morocco an exceptional media presence, supported by an international communication campaign, through which the national tourism institution confirms the adoption of culture and art as soft power, and a strategic tool to re-narrate the story of Morocco as a rich, inspiring, and renewed destination.
