HIBAPRESS
On the occasion of the large iftar for advertisers organized by the Moroccan Advertisers Association (GAM), and within the framework of the GAM Awards, which celebrates the most distinguished initiatives related to the African Cup of Nations (Morocco) 2025, Central Danone won the Best Brand Event Experience award.
This award honors brands that have succeeded in turning the African Cup of Nations into a real lever to enhance interaction and arouse emotions, in addition to achieving remarkable marketing performance. For Central Danone, football is a passion that unites people. The events organized during the competition enabled the creation of inspiring experiences that promote the spirit of closeness between different groups, and sharing moments of joy and celebration around the values of sports and sharing. Mr. Hervé Barrère, General Manager of Central Danone, said: “We are very proud of this crowning, which values the energy and creativity that our teams have shown. It is also an incentive for us to continue innovating and providing more distinguished experiences, appreciated by our consumers.” This crowning embodies Central Danone's commitment to continue providing unique and emotionally rich experiences that promote the values of sharing and closeness.
