HIBAPRESS
The "Mufaddal" group, specializing in the real estate sector in Morocco, has signed a strategic partnership with the "Generation Padel" agency, specializing in the development of padel player pathways, with the aim of supporting the Moroccan female elite and enhancing their presence nationally and internationally.
The announcement came from the city of Mohammedia, in light of the growing dynamism of the sport of padel in Morocco, where the concerned parties are seeking to structure the sector and raise the level of professionalism. The partnership begins by supporting the duo Rita Atik and Zineb El Haouari, ranked at the top of the national rankings, who are considered among the most prominent figures leading the development of women's padel in Morocco. The "Mufaddal" group emphasizes sport as a lever for empowerment and inspiration, by accompanying paths of excellence and creating female role models capable of influencing inside and outside the courts. "Generation Padel" is also working to provide a comprehensive professional environment that includes coaching, performance development, building partnerships, and marketing the image of players in a modern way, with an innovative approach to sports marketing through digital and interactive content that enhances the presence of Moroccan padel locally and internationally. This initiative reflects a common ambition to support the female elite, support rising talents, and consolidate the position of Moroccan padel on the international sports scene, which contributes to building a sustainable model for the development of this rising sport.
