HIBAPRESS
COPAC and its JOUDA brand were crowned with four major awards during the Impériales 2026 event, one of the most prominent annual events specializing in communication and marketing in Morocco, in an achievement that reflects the brand's strong positioning and the effectiveness of its marketing strategy.
These accolades included the honorary award "Jury Chairman's Award" for the "Ma M'Nach 2" campaign, as well as the title of "Advertiser of the Year 2026," the title of "Marketer of the Year 2026," as well as the Best "Content Produced by the Public" award, confirming the success of the approach adopted by the cooperative in building a strong relationship with its audience.
The "Ma M'Nach 2" campaign emerged as one of the most prominent factors in this crowning, as COPAC-JOUDA succeeded in turning the injury of Moroccan international player Achraf Hakimi into a moving communication story, based on the values of resilience and pride of belonging, which received special praise from the chairman of the jury, who praised the campaign's ability to turn the challenge into a symbolic and humanitarian force that touched the hearts of the Moroccan public.
This crowning reflects the strategic vision led by the President of the Cooperative, Moulay Mohammed Loutiti, along with the Board of Directors, and under the guidance of the General Manager, Mounir Arous, where marketing was adopted as a key lever to enhance the brand's radiance and consolidate its presence in the national market.
On this occasion, the cooperative praised the serious and responsible involvement of its marketing teams, which contributed to achieving this collective achievement, stressing its continued development of innovative strategies that enhance its position among the most prominent players in the field of communication and marketing in Morocco.
