HIBAPRESS: c. sayyad
The city of Casablanca hosted, on Friday, April 10, 2026, a conference dedicated to evaluating the results of eight years of the "Reasonable Price Fish" initiative, in the presence of the Secretary of State for Maritime Fisheries, Zakia Deriouch, along with a number of institutional and professional actors in the fisheries sector.
This meeting was an opportunity to review the most prominent results of this initiative since its launch, as well as to highlight its role in supplying national markets with frozen marine products at reasonable prices, especially during the month of Ramadan, in addition to discussing prospects for its development and expansion in the coming years.
During the conference, it was emphasized that the "Reasonable Price Fish" initiative has witnessed remarkable development in recent years, as it moved from covering only three cities in 2019 to about 50 cities, through more than 1,100 points of sale, with the marketing of thousands of tons of frozen fish for the benefit of consumers.
The interventions also highlighted that the results achieved by the initiative encourage thinking about developing it and transforming it into a more organized and sustainable project, in line with the increasing demand for frozen marine products, and contributing to ensuring the regular supply of national markets.
For his part, the coordinator of the initiative, Abdul Aziz Abbad, affirmed that the experience accumulated by this initiative over the past years opens up new horizons to enhance its continuity, by expanding its geographical and temporal spread, which contributes to bringing marine products closer to citizens and providing them at reasonable prices.
This initiative falls within the framework of efforts aimed at valuing national marine products and improving consumer access to them, while supporting the dynamics of marketing frozen fish within various Moroccan cities.
