HIBAPRESS
Coinciding with the start of the school year, a number of private schools in the city of Salé have resorted to using content creators on social media platforms to promote their institutions and introduce their services and educational programs.
Observers have recently noted the spread of several videos and "vlogs" documenting some mothers' preparations for the school year, from acquiring school supplies to accompanying their children on the first days of school. However, some of them also included promotional content for specific private schools.
Content creators appear in these clips while discussing the educational institutions they have chosen for their children, providing data and praise related to the study conditions and services offered by these schools, in a move that seems primarily aimed at attracting new parents and guardians.
