Heba Press _ Fez office
The Sefrou region is experiencing the start of the olive harvest season, one of the most important agricultural crops in the region known for the quality of its olive oil.
Recently, many figures have been circulating on the prices of olives and olive oil, which has caused widespread controversy among consumers and producers.
In this press kit, we review the actual prices of olives and olive oil from one of the presses located in the heart of the town of Sefrou and the oldest press in the town. We asked the opinions of professionals in this vital sector, at the start of the olive harvest season in the region.
Every year, at the start of the olive harvest, citizens’ attention is directed to the prices of this strategic product and main ingredient of Moroccan tables. In recent days, rumors have circulated about rising prices for olives and olive oil, causing concern among consumers.
In this regard, the owner of an olive oil press confirmed to Heba Press that the real prices of olives differ from what is said, since the price per kilo oscillates between 10 and 13 dirhams in the region of Sefrou.
As for olive oil, it experienced a slight drop in prices compared to the start of the season, since the price of a liter reached around 85 dirhams instead of 100 dirhams.
The same speaker also indicated that there are indications that prices will continue to fall in the coming months, especially with the rainfall and the abundance of olives.
