Morocco opens its pavilion at the international furniture fair “Expo Milano 2024”

Abdellatif El-Baz – Italy Office

The Italian city of Milan is famous for its various exhibitions, which have highlighted it as a city of industry and fashion and given it a cultural and artistic dimension at an international level, thus increasing the strength of its action in the sectors economic and tourist. The most important of these exhibitions and the most attractive for tourists is the Milan Furniture Fair, which presents unique pieces and works of art in this field and is classified… As the most important global event, it is awaited by businesses and enthusiasts. unique designs in the field of furniture.

The Moroccan pavilion at the world furniture exhibition “Expo Milano 2024”, which continues until April 21, was officially inaugurated on Tuesday morning with the participation of international countries.

The opening ceremony took place in the presence of the Minister of Tourism, Crafts, Social and Solidarity Economy, Fatima Zahraa Ammor, and a high-level diplomatic delegation led by Mr. Khaled, Minister plenipotentiary at the Moroccan embassy in Rome in charge of the economy. relations, and the Consul General of the Kingdom of Morocco in Milan, Mohamed Al-Akhal, and included the General Delegate of the Moroccan Pavilion, businessmen, as well as qualified Moroccan personalities residing in Italy.

The Moroccan Pavilion highlights the richness and authenticity of Morocco’s cultural and artistic heritage, offering its visitors the opportunity to discover the culture, history and genius of its artisans in the Kingdom.

During her visit, Minister Fatima Zahraa Ammor held a bilateral meeting with her Italian counterpart, Daniela Santanici, Italian Minister of Tourism, as part of strengthening tourism cooperation between Morocco and Italy. The two parties welcomed the ties of cooperation and friendship that unite them. The two countries explored ways to strengthen tourism cooperation, with an emphasis on promoting tourism and investment. Given the outstanding tourism performance of the two countries, the two ministers also discussed joint efforts that will help make the two countries one of the largest tourism destinations in the world.

It should be noted that the Milan International Home Furniture Fair constitutes a platform to value and promote expertise in the field of traditional industries. It also allows artisans from around the world to showcase their local products and artisanal creations, as well as opportunities for regional exploration and. international markets to market these products.

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