ONMT: The roadshow to promote the Morocco destination completes its tour in New York


The roadshow organized in three stages in the United States by the Moroccan National Tourism Office (ONMT) to present the diversity of Morocco’s tourism and hotel offerings and consolidate its shares in the very buoyant American market ended on Thursday evening At New York.

During a ceremony in the authentic colors of Morocco, American personalities and tourist operators and media from the US megacity were present to learn about the richness and specificities that distinguish the Morocco destination.

Speaking on this occasion, the director of the ONMT for North America, Siham Fettouhi highlighted the tourist assets and modern infrastructure which make the Kingdom a popular destination for a large number of visitors from around the world.

Recalling that the Morocco-United States airline is served by direct flights connecting Casablanca to New York, Washington DC and Miami, the official noted that Morocco stands out for its strategic positioning at the crossroads of Europe and Africa. .

She further noted that this promotional action rightly intends to improve the referencing of the Morocco destination and its marketing to achieve ambitious objectives in such a strategic market as the United States.

This roadshow, the first and second stages of which took place in Miami (April 15) and Washington (April 17), also aims to position the destination Morocco in the Top of mind of US travelers, particularly in the three strategic basins of tourists from the American East Coast, said Ms. Fettouhi during this ceremony marked by the presence of the ambassador, permanent representative of Morocco to the UN, Omar Hilale.

She further indicated that this tour highlights the new, unprecedented direct connection linking New York to Marrakech, which will be operated by the company United Airlines from next October, adding that the Canadian company Air Transat has, at its tour, announced the launch in June 2024 of a Montreal-Marrakech connection with two rotations per week.

Ms. Fettouhi also noted that these events also offer a platform for meetings and exchanges between Moroccan professionals and various distribution and American media prescribers.

Speaking at this ceremony, Mr. Hilale recalled the millennia-old history and culture that distinguishes Morocco, noting that the Kingdom is an authentic and avant-garde country where the values ​​of moderation, otherness and justice prevail. -medium.

Addressing relations between Morocco and the United States, the ambassador spoke of a strategic alliance which draws its strength from a solid friendship and which touches a multitude of areas of common interest, ranging from the political, social and economic domain to to the efforts undertaken, particularly at the international level, in the fight against violent extremism and terrorism.

He indicated, in this regard, that Morocco is a partner of consensus and commitment to peace, unity and cooperation, citing in this regard the leading role that the Kingdom has played alongside the United States as part of the collective effort leading to the adoption of the first UN resolution on artificial intelligence.

At the same time, Mr. Hilale highlighted the historical ties uniting the two countries, stressing that Morocco was the first to recognize the independence of the United States.

The format of this roadshow was designed to create an immersive experience for guests through authentic activations: creation of a souk space, tea ceremony, calligraphy, as well as a tasting of Moroccan cuisine.

According to ONMT statistics, some 400,000 American tourists visited Morocco in 2023, generating 800,000 overnight stays, an increase of 19% compared to 2019, the reference year before the pandemic. Morocco aims to increase its share in this high value-added market to ultimately reach one million tourists annually.

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