This article was automatically translated from HIBAPRESS, the Arabic version:
This article was automatically translated from HIBAPRESS, the Arabic version:
Heba Press
The National Radio and Television Company inaugurated, Monday December 16, 2024, in Casablanca, the meeting and seminar activities of its institutional gallery organized as part of the second session of the International Book Fair for Children and Youth, under the slogan “Childhood and Youth”. are at the heart of the attention of the National Radio and Television Corporation”, with a symposium focused on “The role of discussion programs”. Channel 1’s policy aims to strengthen the participation of young people in public life.
This symposium was part of the nature of this institutional gallery, a platform aimed at improving the institution’s communication with exhibition visitors and the wider public, to present the role of the company in meeting the needs of children and young people in the media field, and to highlight its efforts, as a public citizen media institution, to contribute to the improvement of methods of promoting forms of participation of young people in public life, by interacting with subjects and the problems that interest them, by helping them to integrate and facilitating their access to culture and science. , technology, art, sports and entertainment.
In this context, the conference highlighted the way in which the Société Nationale de Radiotélévision ensures the application of the principle of pluralist expression of currents of thought and opinion in all areas, in particular through multiple involvement and balance of political parties and trade union organizations in preparing and producing the content of political debate programs, which aim to provide elements of understanding and analysis. The interpretation supports the values of democracy, citizenship, responsible freedom, dignity, solidarity, equality and social justice in accordance with the Constitution and Moroccan legislation. international obligations.
The participants stressed that the place that the “Al-Oula” channel gives to political debate programs contributes to strengthening its position as an inclusive and family channel par excellence, which attracts a large audience, whose characteristics are that 50 percent of its members are young people under 35; Its programs are followed by 12.3 million viewers on average daily and for at least a moment, according to audience rates until the end of the third quarter of the current year, a figure which reached 16 million viewers during the month of Ramadan 2024. . The average audience for its ten flagship programs is 7.6 million viewers.
While the participants highlighted that political debate has also become a feature of the news programs of the “Al-Oula” channel, notably the main bulletin which is watched daily by no less than 5 million viewers, Ms. Sabah Bendaoud, journalist and presenter of the program “Point to Line”, confirmed the perception of this program as a reliable source to enrich viewers with data and ideas and to contribute positively to shaping our political scene.
For his part, the journalist, Mr. Mehdi Mohib, spoke of the experience of the program “Jeunesse au Front”, which he presents on “Al-Oula”. It is considered a dynamic platform for political debate aimed at Moroccan youth. offers young activists, including representatives of parties and associations, the opportunity to communicate, enrich the debate on current events and disseminate their aspirations and visions for the future.
Mr. Amine Benadi, the journalist who prepared the program “Les Jeunes au Front”, also contributed to the conference, emphasizing that the National Radio and Television Company was the first to give young people a space for discussion in political programs in light of the difficult context marked by the Arab Spring, by launching the “Youth at the Front” program in 2010.
The same speaker stressed that the process of preparing episodes of political debate programs on the “Al-Oula” channel calls for strengthening community interaction and raising awareness among young people about politics, and allowing them to express their opinions and discuss issues that help them achieve results. reliable information and provide them with the tools necessary to analyze and understand behind the scenes of political events.
It should be noted that the institutional corridor of the National Broadcasting Corporation in the new session of this international exhibition has scheduled various activities whose themes are in line with the specificity of the exhibition and its theme linked to youth and childhood, and behind which the institution intends to confirm its commitment to meeting the needs of the emerging and young public at the media level, through a conviction well anchored in the National Radio and Television Company, it embodies the directives of Mr. Faisal Al- Araishi, president and director general, that audiovisual installation is today the most effective way Leave a mark that allows new generations to understand their traditions, culture and history.
