Dubai is home to the Billion Followers Summit

This article was automatically translated from HIBAPRESS, the Arabic version:

Hibapress

The third edition of the Billion Followers Summit, a flagship global event specializing in structuring the content creation economy, will be held from January 11 to 13 in Dubai, under the theme “Content for Purpose”.

Organized by the UAE Government Media Office, this year the summit will bring together major social media platforms for the first time to discuss the future of the sector.

Influencers, content creators and managers of social platforms will have the opportunity to discuss ways to develop the content creation industry, to exchange their experiences and to debate several very important themes such as protecting intellectual property, combating disinformation and creating high-impact content.

In this sense, this edition provides a program rich in dialogue sessions and interactive workshops, including a session entitled “Mastering the use of TikTok for brands: revealing the secrets of creativity, engagement and growth” .

Participants will also have the opportunity to discover the secrets of success of industry professionals and influencers as well as major trends in visual content and will explore collaboration opportunities with social platforms to increase their visibility.