This article was automatically translated from HIBAPRESS, the Arabic version:
This article was automatically translated from HIBAPRESS, the Arabic version:
Khaba Press
Thursday January 9, 2025, it was announced that ten new trademarks had been registered by the State Secretariat for Traditional Industry and the Social and Solidarity Economy with the Moroccan Office of Industrial and Commercial Property, government agency responsible for protection. of industrial property in Morocco.
This approach is part of efforts to strengthen the protection of Moroccan intangible heritage, particularly in the areas of traditional industry.
These registrations include 8 collective certification marks, which aim to guarantee the quality and authenticity of Moroccan artisanal products. Among the most important registered trademarks:
“Caftan Marocain” and “Caftan Marocain”: The brand that promotes caftans made using traditional Moroccan artisanal methods.
“Tétouan Zellige” and “Zellige de Tétouan”: It specializes in traditional zillige made using advanced artisanal techniques.
Four signs linked to zellij, highlighting the distinctive geometric decorative patterns of Moroccan heritage.
“Moroccan Haute Couture” and “Moroccan Haute Couture”: which deals with traditional Moroccan clothing, while promoting the quality of artisanal products.
The registration of two brands currently being finalized has also been renewed: “Tarzit”, which concerns traditional silver jewelry from the Souss-Massa region, and “Edokan N Odrar”, specialized in the Soussian mountain language, which is a type traditional shoe.
The objective of creating these brands is to improve the notoriety of Moroccan artisanal products, and to stimulate the local economy by supporting traditional artisans and preserving their inherited know-how.
These brands also aim to guarantee the quality of traditional products, to protect them from counterfeiting and to provide guarantees to consumers regarding the authenticity and quality of the products.
These trademarks are expected to be registered internationally in the near future, as applications will be filed to register them in the markets of the European Union, United States, Canada and ECOWAS countries, with the aim of strengthening the international presence. Moroccan products.
These efforts are in line with the commitment of the State Secretariat for Traditional Trades to preserve the national intangible heritage.
The traditional industry sector in Morocco is considered pioneering in Africa, thanks to the “quality” policy adopted by the State Secretariat in charge of traditional industry. Through partnerships with universities and research institutes, quality and innovation in this sector have been improved.
This strategy resulted in the registration of more than 2,500 production units certified to obtain quality badges, allowing Morocco to occupy an advanced position at the global level in the field of quality badges.
These initiatives have also been strengthened by Law 133.12, which allows for the legal regulation and certification of traditional products and strengthens the protection of traditional artisans and the valorization of their skills.
