This article was automatically translated from HIBAPRESS, the Arabic version:
This article was automatically translated from Hibapress, the Arabic version:
Heba Press – Rabat
In light of the volatile economic situation that Morocco is going through, and with the efforts made to preserve the country’s reservations from the last currency and improve its internal income, the disturbing practices of certain large companies, led by the company “Enoy”, the third player in the telecommunications sector at Moroc Direct for Morocco.
Instead of investing in WI to support the national media, which suffers from a structural crisis and seeks ways to survive and continue, “Enoy” preferred to pump millions of dirhams from the hard currency in business accounts such as “Mita” foreign via Facebook and Instagram and “Google” platforms via YouTube, under the pretext, it is capable of delivering more influential and professional advertising messages.
It is striking that these operations are carried out through foreign agencies or Moroccan advertising branches which operate as indirect intermediaries, through which enormous budgets are transmitted to foreign digital platforms which are not subject to any tax engagement within Morocco and do not contribute in any way to the national economy, but to harvest profits and the marketing of superficial contents or the consumption of national values and national interests.
What “Anoui” considers some to be a real bleeding of the country’s currency reserves, and the direct blows of the efforts of the State to legalize external transfers, especially since these advertising transfers take place in the absence of precise and transparent data on the size of the transferred amounts, the nature of the concluded contracts and the authorities which have really benefited.
This behavior, which inwi, is always legitimate questions on the logic of “responsibility for citizenship” that private companies sing in their slogans and on the extent of “IWI “‘s commitment to support the new development model that makes the national economy, digital transformation and strategic priorities for media sovereignty.
How can it be possible to speak of “economic patriotism” if one of the most eminent telecommunications companies chooses to invest in foreign platforms which only believe in favor, neither in Moroccan law, nor in national media, not even the principle of economic justice?
And more than that, who monitors these operations? Where are regulatory institutions such as the Supreme Accounts Council and the Drainage Office for these transfers which offer more than a question mark? Is it possible for companies to continue the size of “inieve” to convert millions of Dirhams of the currency lasts each year without responsibility or evaluation of the economic or societal impact?
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