This article was automatically translated from HIBAPRESS, the Arabic version:
This article was automatically translated from Hibapress, the Arabic version:
Heba Press
At a time when fame has become capital, many brands, especially in the world of cosmetics and perfumes, are moving towards the use of artistic faces well known to promote their products.
However, what causes the controversy recently is the involvement of a certain number of artists in the promotion of perfumes sold at low prices and “brilliant” commercial names, without verifying their quality, in a scene that raises more than a question mark on the limits of the artist’s moral responsibility towards his fans.
The last of these, the Moroccan actress Fatima Al -zahra Kanboua recently appeared in a promotional video of perfume at low cost, presented as similar to famous global perfumes as if and I love.
But what made advertising more controversial is the way the artist chose to promote: she pulverized the original scent in hands, then pulverized the imitation scent on the other hand, to announce with confidence that the result is the “same thing” and that the two perfumes are not a difference between them.
This explicit promotion of an imitated fragrance raises not only ethical questions, but also opens up a large door for a discussion on the legality of this type of advertising, especially since it is considered an indirect encouragement to imitate goods, which contradicts laws related to intellectual property rights
Do you know the artist Fatima Al -Zahraa Kanboua The legal problems that can arise if international brands are filed with a complaint against and against society?
This trend has triggered a wave of criticism through social media, while activists have expressed their surprise in the face of “the abdication” of certain artistic faces on their professional image and their technical value in exchange for promoting imitated products and do not increase the level of what these characters represent in the eyes of the public, especially since the artist is considered an example and an influence, not just an interface of propaganda.
The fundamental question here: can the artist keep his position and respect for his fans because he promotes imitated products?
The problem can be deeper than a “cheap fragrance”, because the problem relates to a complete system which includes social responsibility of the artist and the extent of his consciousness of his role as cultural and human actor, before it is an advertising interface.
In the end, no one denies the artist’s right to make important profits from his efforts and his name, but this right should be practiced within the limits of the law, and respect for the confidence of the public, which, if it is lost, is difficult to recover.
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