HIBAPRESS
Morocco's avocado exports to Switzerland reached unprecedented levels during the 2024/25 marketing year, elevating Morocco to the second position among the largest suppliers of this product to the European country.
According to the EastFruit website, preliminary data indicated strong growth, but the final figures exceeded expectations. Morocco exported 3,800 metric tons of avocados to Switzerland between July 2024 and June 2025, with a total value of $12.2 million. This figure represents a 2.7-fold increase compared to the 2023/24 marketing year and a fourfold jump from the 2021/22 marketing year. This volume constitutes a new record for national exports, and for the first time, revenues from avocado shipments to Switzerland exceeded $10 million. Switzerland is not a new market for Moroccan avocados, as the first officially recorded shipment dates back to the 2003/04 marketing year, when it amounted to only 704 kg. Morocco's avocado exports to Switzerland exceeded the 100-ton threshold in the 2011/12 marketing year and surpassed 500 tons for the first time in the 2019/20 marketing year. In the 2024/25 marketing year, Switzerland represented 1.4% of Morocco's total avocado exports – the highest share to date, after not exceeding 1% in previous years. The country is now considered one of the most promising markets for the growth of Moroccan avocado exports. During the past two marketing years, Morocco's avocado exports to Switzerland were usually carried out between September and May. The highest quantities were recorded in November and February, with exports reaching 862 tons in February alone during the 2024/25 marketing year, capturing about 40% of the Swiss market share in that month. Swiss demand for avocados continues to rise, as Switzerland imported 24,300 tons in the 2024/25 marketing year, an increase of 14% over the previous year and 29% compared to the 2021/22 marketing year. Peru remains the main supplier, often representing more than 40% of Switzerland's avocado imports in recent years. Spain, Israel, and Chile were also among the top exporters before the 2024/25 marketing year, and Morocco had not previously exceeded fifth place. However, the situation changed significantly this year, as not only did Morocco's exports increase, but it also allowed it to surpass major competitors and take second place. Moroccan avocados now represent more than 15% of Switzerland's total imports of this product, strengthening the country's position as a strategic and rapidly growing market for Moroccan producers. In addition to Switzerland, Morocco is working to diversify its avocado exports, with more than 1,000 tons exported to Canada during the 2024/25 marketing year.
