HIBAPRESS – Abdellatif Baraka
France is preparing to implement a new law tightening restrictions on telemarketing activities, a measure expected to have direct economic repercussions on Morocco, especially in the call center sector, which relies heavily on the French market.
The law, scheduled to come into effect on August 11, 2026, imposes a strict ban on unsolicited marketing calls, whereby companies are only allowed to contact consumers if they have obtained prior explicit consent, or if the call relates to an existing contract between the two parties. The new legislation includes heavy financial penalties of up to 500,000 euros, in addition to the possibility of imprisonment for up to five years, especially in cases where vulnerable consumers are targeted. Several experts believe that this decision represents a real challenge for Moroccan call centers, which are one of the most prominent sources of employment in the private sector, as approximately 80% of their activity is directed towards the French market. In this context, the National Union of Workers and Specialists in Outsourcing expressed its concern about the consequences of the decision, describing it as a "direct threat" to hundreds of jobs in Morocco. The union also pointed out that the risks are compounded by the rapid expansion of artificial intelligence technologies, which have already begun to push some companies to reduce the number of their employees. The new French law, which aims to protect consumers from telephone harassment, may turn into a real economic challenge for countries that rely heavily on "offshoring" services such as Morocco, opening the door to a wide debate about the future of this sector in light of rapid legislative and technological changes.
