HIBAPRESS – Rabat
The Minister of Agriculture, Fisheries, Rural Development, Water and Forests, Ahmed Elbouari, conducted a field visit to the Jerada region on Saturday, November 15, 2025, which included the opening of the fifth session of the Regional Olive Exhibition, in addition to following up on and launching important structural projects in the field of rural development.
According to a statement from the Ministry of Agriculture, which the HIBAPRESS newspaper received a copy of, the Wali of the region, the President of the region, the Governor of the Jerada region, the Head of the Agricultural Chamber, the Head of the Regional Council, the Head of the Jerada Municipality, along with elected officials and ministry officials, participated in this visit.
The visit, according to the same statement, falls within the framework of strengthening the implementation of the "Green Generation 2020–2030" strategy, which aims to support young entrepreneurs, valorize local products, and structure agricultural production chains to ensure the sector's ability to face climate challenges.
The statement clarified that the Minister opened the exhibition, which runs from November 15 to 20, 2025, on a total area of 3,000 square meters, of which 2,700 square meters are covered. Under the slogan "The Olive Tree: Local Identity, Better Valorization, and Wise Water Management".
The exhibition includes, according to the Ministry of Agriculture's statement, 77 agricultural cooperatives representing several regions, in addition to an institutional pole for the most important olive-producing regions and a pole for companies, manufacturers, and suppliers of equipment and agricultural materials.
The olive sector is one of the main economic pillars of the Oriental region, with a planted area reaching 151,000 hectares, providing more than 5.65 million workdays annually, with a turnover exceeding 2.36 billion dirhams. The exhibition is a strategic platform for valorizing products, disseminating good practices, and strengthening the local cooperative fabric.
