HIBAPRESS – I. As-Sammali
Moroccan content creator Rachid Abbas chose to create a different footprint for himself, through content drawn from the details of his daily life in the high mountains of Morocco, where the freezing cold and heavy snow are a reality that is not limited to fleeting scenes, but rather to continuous suffering. From this harsh space, Rachid decided to convey an honest image of mountain life, far from pretense and displays.
Rachid's clips are not limited to documenting his struggle with difficult climatic conditions, but also reveal a striking human side in his relationship with his livestock, with whom he deals as creatures that share his isolation and the harshness of nature, not just as a source of livelihood. He is keen to feed them and protect them from the cold, prioritizing their needs over his personal comfort, in scenes that reflect deep human values. And in a simple and spontaneous style, the young man documents the details of his pastoral daily life, from preparing food in the scarcity of water, to adapting to the snow and extreme cold, in shots that have shed light on the meanings of patience, mercy, and harmony with nature, and have touched the hearts of a large number of followers. In one of the clips that achieved widespread spread on social media, Rachid appeared, showing his robe, which had frozen due to the extreme cold, in an image that summarized the harshness of winter experienced by the inhabitants of the mountainous regions. This scene constituted a turning point in the course of the public's interaction with his content, and revived the discussion about the reality of living in these forgotten areas. Today, Rachid Abbas' content enjoys remarkable following on the "TikTok" and "Instagram" platforms, where thousands of users have found in its simplicity and sincerity a real window on mountain life, with all its harshness, but also with dignity and originality.
