HIBAPRESS
The Brazilian electronic portal "Brasilturis" highlighted on Thursday the dynamism witnessed by the tourism sector in Morocco, emphasizing the sector's record performance and the development of its position in the Kingdom's economic strategy.
This specialized media outlet, aimed at professionals in the tourism sector, wrote that "Morocco began the year 2026 by celebrating a historic milestone in international tourism", recalling that the Kingdom concluded 2025 by receiving 19.8 million visitors, an increase of 14 percent compared to 2024, approaching for the first time the 20 million tourists annually barrier. According to "Brasilturis", this performance reinforces Morocco's position as the leading tourist destination in Africa, ahead of Egypt, and places it among the markets that record the highest tourism growth rates worldwide. Away from the numbers, the media outlet pointed out that these results reflect a structural shift in the tourism sector, which has now become fully integrated into the national economic strategy. It confirmed that in recent years, tourism has established itself as a central lever for development, supported by continuous investments in air connectivity, hotels, internal mobility, and the diversification of the tourism offer. In the same context, "Brasilturis" mentioned that between January and November 2025, Morocco's tourism revenues reached 124 billion dirhams (about 12 billion dollars), an increase of 19 percent compared to the same period last year. The website attributed this development to the implementation of a national plan that bets on expanding the air network, increasing accommodation capacity, qualifying services, and encouraging investments in the regions according to a long-term vision. The media outlet also highlighted the strategic role of Royal Air Maroc, which is a key player in this dynamic, especially by strengthening air routes with priority tourist-exporting markets. In this framework, "Brasilturis" paid special attention to Brazil, whose importance is constantly increasing in the Moroccan tourism strategy. It explained that the search for alternative destinations to the traditional European axis, combined with the interest in authentic cultural experiences and improving air connectivity, has brought Brazilian travelers closer to North Africa, where Morocco stands out as a natural gateway to the region. The specialized website indicated that Royal Air Maroc currently operates four weekly flights from Sao Paulo, connecting Morocco to more than 90 destinations in nearly 50 countries, which facilitates the integration of the Moroccan destination into international routes. "Brasilturis" also focused on the importance of mechanisms such as the "stopover" policy in Casablanca, which allows travelers to stay for a few days in Morocco without additional cost on the air ticket, before continuing their journey to other destinations.
