HIBAPRESS
With the approach of the first days of the blessed month of Ramadan, the Egyptian artist Amr Saad launched an exceptional humanitarian initiative through his new series "Ifraj," the screening of which begins within hours; the work's supervisors decided to turn the series' name into a tangible reality that touches the lives of ordinary people, in a step that combines the artistic message and community work.
Saad announced via social media platforms the allocation of 10 million pounds for debtors, explaining that the initiative will pay off all the debts of 30 inmates to ensure their release and return to their homes, so that the series would be "a name on a par with its meaning" and contribute to reuniting families coinciding with the atmosphere of the holy month. The artist pointed out in his speech that this step came as an alternative to the exorbitant expenses usually demanded by electronic marketing companies, stressing that directing these funds to do good is the "right of the people" on the stars, and stemming from a real desire to innovate in advertising methods by providing real benefit that leaves an impact on society instead of settling for traditional promotion.
