HIBAPRESS
The Minister of Tourism, Handicrafts, Social Economy and Solidarity, Fatim-Zahra Amor, stressed that the Moroccan tourism sector is experiencing a remarkable transformation reflected in the record performance recorded during the year 2025, noting that the Kingdom has strengthened its position as one of the most prominent tourist destinations internationally.
Amor stated, during her participation in a discussion program with the Media 24 website, that Morocco received about 20 million tourists during one year, an unprecedented figure in the sector's history, adding that tourism revenues exceeded 138 billion dirhams, with an average spending of about 7,000 dirhams per tourist, which represents a growth of 8 percent compared to last year. The minister highlighted that these figures reflect the increased attractiveness of the Moroccan destination and its ability to achieve significant tourism returns, with spending levels that are approaching major global destinations such as France, considering that these results are the fruit of a strategic vision led by King Mohammed VI, along with a clear roadmap and government support programs that have contributed to reviving the sector after the repercussions of the COVID-19 pandemic. She added that the government, headed by Aziz Akhannouch, has worked to develop the sector through five main axes, including expanding the air supply, strengthening tourism promotion, qualifying hotel infrastructure, activating tourist destinations, as well as investing in training and the human element, stressing that Morocco's tourism competitiveness is based on a comprehensive vision that combines infrastructure, quality of services, and effective marketing. Amor also highlighted the important role played by Moroccans living abroad in supporting the tourism momentum, explaining that they represent between 46 and 51 percent of the total arrivals to the Kingdom, which reflects the strength of their connection to Morocco and their direct contribution to revitalizing the national economy through significant spending levels within various tourist destinations.
