HIBAPRESS – Ahmed Al-Musaed
The markets of the city of Oujda are witnessing a noticeable boom and diligent commercial activity with the approach of Eid al-Adha, as citizens flock to shops selling traditional Moroccan clothing, adhering to the authenticity of Moroccan identity and culture on religious occasions.
In this context, the "HIBAPRESS" camera monitored the atmosphere inside "Momeni Store," which specializes in selling djellabas, jabadors, abayas, and balghas, to shed light on the buying and selling movement and the aspirations of customers and professionals. Hamza, a seller specializing in traditional clothing in the city of Oujda, confirmed that local clothing represents an integral part of Moroccan culture that cannot be dispensed with, noting that despite the current economic constraints and problems, especially the wave of high prices in the livestock markets, the last days have seenقبال from the city's residents and from outside it. He added, "Traditional clothing for Moroccans is a culture and an identity, and people are accustomed to maintaining family ties and wearing new and authentic clothes on the day of Eid, and this is something that remains valid despite any circumstances." In his speech about the offer available this season, the speaker explained that the store is keen to satisfy all tastes and age groups, starting from children from the age of two up to the elderly, through a wide range that includes gandoras, djellabas, jabadors, and shirts. With Eid coinciding with the summer season, Hamza pointed to the reliance on light and comfortable summer fabrics such as "Khait" and "Lin" fabrics and "Gabardine" gandoras, in addition to the mix between traditional touches such as "Al-Maalem" embroidery and modern embroidery (machine). Regarding the financial aspect, the speaker reassured customers about the prices, confirming that they are affordable for everyone and take into account the purchasing power of the citizen, as prices start from only 99 dirhams for traditional pieces, which allows everyone the opportunity to purchase and celebrate Eid in authentic Moroccan attire. In line with the requirements of the times, Hamza adds, the store offers special and innovative offers that receive great appreciation, the most prominent of which is the (Eid Pack) offer, which allows parents the opportunity to coordinate their traditional clothing with their young children to wear the same model and colors during Eid. He also confirmed that the reputation of Oujda's traditional clothing extends beyond local borders, thanks to the provision of shipping and delivery services to all Moroccan cities from Tangier to El Guerguarat, in addition to meeting the increasing requests of the Moroccan community residing abroad and lovers of Moroccan attire around the world. The meeting concluded with congratulations and blessings to the residents of the city of Oujda and to the entire Moroccan people on the occasion of Eid al-Adha, wishing everyone good health and happiness.





