This article was automatically translated from HIBAPRESS, the Arabic version:
Hibapress
With 17.4 million arrivals of international tourists in 2024, Morocco asserts itself as a major tourism player in Africa, UN Tourisme stressed.
The most visited destination in Africa, Morocco is a key ally of the UN Tourism in its mission to promote innovation through the continent and to encourage investments in the region’s tourism sector, said the organization UN UN based in Madrid on her website.
UN Tourism noted that $ 2.2 billion was devoted to the tourism sector in Morocco between 2014 and 2023, while investment in new projects in this area reached $ 2.6 billion between 2015 and 2024.
And to add that over the past five years, Morocco has attracted an average of $ 3.5 billion in foreign direct investment per year in all sectors.
In order to support the continuous growth of tourism in the kingdom, UN Tourisme launched this week in Rabat the initiative “Tourism Doing Business-Investing in Morocco”, she said, noting that this guide highlights the opportunities offered by the tourism sector to international investors of all sizes.
To support Moroccan tourism innovation, UN Tourisme has brought together leaders in the private sector, including SMIT (Moroccan Tourist Engineering Society), as well as entrepreneurs and owners of small businesses to celebrate innovation in the Tourism sector of the Kingdom, said the UN organization.
Having the national competition of tourist start-ups as a initiative aimed at encouraging innovation in the Moroccan tourism sector, UN Tourisme pointed out that this competition illustrates Morocco’s commitment to support entrepreneurial talents and to advance its tourism industry thanks to strategic investments and targeted support.
