Morocco-EU Partnership: A new project to support the cultural and creative industries


The Ambassador of the European Union to Morocco, Patricia Llombart Cussac, and the President of the General Confederation of Moroccan Enterprises (CGEM), Chakib Alj, signed, Monday in Casablanca, a partnership agreement aimed at supporting cultural industries and creative industries (ICC) in Morocco.

This new project entitled “ICC: Innovation and diversity, accelerators of development”, the signing ceremony of which took place in the presence of the president of the Federation of Cultural and Creative Industries (FICC), Neila Tazi, is based on a amount of 600,000 euros in favor of the FICC, it is indicated in a joint press release.

The new project is part of the Support Program for Moroccan cultural and creative industries, launched in June 2023 by the Minister of Culture, Youth and Communication and the EU Ambassador to Morocco, and which is the first of its kind within the framework of the Morocco-EU Partnership.

Supported by the FICC over a period of 48 months, it aims to stimulate the emergence of the ICC sector in Morocco and its contribution to economic growth and job creation. The project will also allow the FICC to strengthen its advocacy with companies in the sector and public authorities to encourage cultural entrepreneurship, work to strengthen the legal framework of ICCs and in particular the status of cultural companies.

Quoted by the press release, Ms. Llombart Cussac declared on this occasion: “I am delighted with the signing of the project with the FICC. A source of dialogue and development, the place of culture is obvious in the Morocco-EU partnership. This is what this project aims to do by supporting the structuring of the sector by strengthening advocacy and the legal framework, thus contributing to economic growth and the creation of decent jobs for young people.”

Mr. Alj, for his part, announced that: “ICCs constitute an important sector for job creation and economic growth in Morocco. Within the CGEM, we pay particular attention to this sector because of the major role it plays in the development of our society, while providing concrete responses to economic challenges, in particular the creation of job opportunities. .

For her part, Ms. Tazi said: “This agreement with the European Union in support of the actions of the Federation of Cultural and Creative Industries is a continuation of years of advocacy for the sector. The actions included in this program will open up new perspectives for a sector with high potential in terms of job creation and support for other strategic sectors such as tourism and territorial development.”

The project will also carry out studies and actions in favor of the export of Moroccan cultural products, access to financing and training needs, and more broadly, for a better understanding of the socio-economic impact of this sector. strong potential in terms of job creation for young people. It will also support the FICC’s advocacy for the sector as a whole, one of the flagship actions of which is the organization of the second edition of the Conference on Cultural and Creative Industries.

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