Tourism roadmap 2023-2026: Six levers of competitiveness essential for achieving the objectives

HIBAPRESS-RABAT-MTEAS

To guarantee the success of the 2023-2026 Tourism Roadmap, it acts on six competitiveness levers essential for the achievement of its objectives, namely:

1- Strengthen air capacity and increase domestic and international point-to-point connections

2- Strengthen promotion and distribution and develop strategic partnerships with the world’s largest tour operators and tour operators

3- Stimulate investment in animation

4- Consolidate the hotel offer by upgrading the existing hotel portfolio while creating new capacities

5- Strengthen human capital to improve the quality of service and increase the return rate of tourists

6- Strengthen the Tourism Observatory to make it an efficient management tool.