Danone wins the “Most Admired Brand” award in Morocco

HIBAPRESS-RABAT

Centrale Danone is proud to announce that the Danone brand has been distinguished as “The Most Admired Brand” in the Food category (excluding beverages) in Morocco, according to the prestigious Brand Africa 100 – Morocco’s Best Brands ranking.

The study conducted locally among 1,000 Moroccans aged 15 and over also reveals that Danone is the consumer brand most appreciated by Moroccans.

Conducted in over 30 countries covering over 85% of Africa’s GDP and population, the Brand Africa survey was launched in 2011 at the Brand Africa Forum in South Africa. The survey results and Brand Africa rankings are released annually on Africa Day on 25 May, during Africa Month.

The “Most Admired Brand” Award is recognition of the excellence of the Danone brand in terms of quality and innovation in Morocco, in line with Centrale Danone’s corporate mission: “bringing health through food to the greatest number.”

“We are extremely proud to receive this prestigious award,” said Mr. Achraf Fayda, Chief Marketing Officer of Centrale Danone. “This distinction is the result of the continuous work and passion of our R&D, marketing and operational teams, as well as the trust and loyalty of our consumers. We will continue to innovate and commit to the well-being and health of our consumers.”