HIBAPRESS – Rabat
As part of the partnership signed with the Royal Moroccan Football Federation, the Moroccan National Tourist Office announced the launch of an integrated strategic device aimed at enhancing Morocco's image as a global sports destination during the organization of the 2025 Africa Cup of Nations. This program, which has been prepared for several months, will accompany the continental event until the last day of the competitions.
A prominent event in Rabat reveals a new vision for Morocco as a land of football
Rabat witnessed, on Tuesday, November 18, the organization of a major event that brought together prominent figures from the fields of sports, tourism, and media, where the Moroccan National Tourist Office revealed a set of measures aimed at transforming the energy and enthusiasm emanating from the stadiums into a tourist attraction that introduces the world to Morocco as a welcoming, renewed, and integrated country in the African dynamic.
An upward plan that began since the signing of the agreement in April 2025
The office indicated in a statement that since the signing of the strategic agreement with the Royal Moroccan Football Federation in April 2025, it has begun to implement a series of initiatives, the most prominent of which are:
Professional meetings that brought together African tour organizers with Moroccan tourism professionals, leading to the development of special offers for the Africa Cup of Nations and enhancing the competitiveness of the host cities.
A European promotional tour that included a number of major capitals with the aim of boosting bookings and stimulating international demand.
Strengthening air transport by adding new flights by several airlines, to facilitate the movement of fans during the tournament.
The office also launched – according to the same statement – extensive promotional campaigns under the slogan "Morocco, the land of football", with the aim of establishing the image of the Kingdom as a natural sports platform for African football.
Commercial partnerships and promotional campaigns raise demand for the CAN 2025
The statement indicated that the commercial partnerships concluded by the office contributed to the broadcast of targeted campaigns that include integrated packages that include travel, accommodation, and tourism experiences. This has led to a significant increase in demand for competition tickets.
In addition, the Moroccan National Tourist Office participated in major international events, including the Soccer Summit Miami, to promote the Morocco brand as a global football destination.
A signature film and a digital application to enhance communication and the tourism experience
At the communication level, the new promotional film "Morocco, the Land of Football" was presented, which will be broadcast simultaneously in 12 countries and in Morocco, with the aim of presenting a dynamic and symbolic image of the country.
As for the digital level, the YALLA application will be enhanced with a comprehensive guide to the host cities of the tournament, including means of transportation, the Moroccan way of life, and areas designated for fans. A sub-site will also be launched within the Visit Morocco platform to cover the most prominent national football moments.
"Visit Cup Africa"… immersive content and experiences from the heart of the stadiums
The office also launched the Visit Cup Africa initiative with the participation of 24 content creators from the qualified countries, with the aim of presenting stories and visual coverage from the stadiums, training centers, and Moroccan tourist attractions. The initiative was supported by a communication campaign in Europe that targeted Moroccan communities in five countries, which created a wide echo for the promotional brand.
Organizing press trips and fan zones across the Kingdom
At the public relations level, the office supervised the organization of press trips and coverage directed to major international platforms to introduce Moroccan destinations and related infrastructure.
As for on the ground, Fan Zones will be created in several cities, including Essaouira, El Jadida, Oujda, Beni Mellal, and Laayoune, to enable the public to experience the atmosphere of the tournament in celebratory spaces distributed across the national territory.
Direct support for the efforts of the Royal Moroccan Football Federation
These measures represent a strong support for the efforts of the Royal Moroccan Football Federation and aim to enhance the Kingdom's radiance continentally and internationally during the hosting of the largest sporting event on the continent.
