HIBAPRESS – Abdellatif Elbaz
Today, the Moroccan pavilion opened within the activities of the Milan International Exhibition, amid significant turnout from visitors who were captivated by the beauty of Moroccan traditional products and the precision of their craftsmanship.
The Moroccan participation was a prominent stop, reflecting the richness of the national heritage and its ability to attract attention in one of the most important international exhibitions. Moroccan "Al Mohajer" tea was among the most prominent brands present, successfully attracting exhibition visitors through a tasting display that combines authenticity and renewal. The brand's team presented visitors with a tasting experience of 45 tea varieties, including Moroccan mint tea, which is a symbol of Moroccan hospitality and culture, in addition to scented selections with natural flavors inspired by local ingredients. In an exclusive statement to Abdelrahim Mourghati, the owner of the "Al Mohajer" tea brand, he confirmed that participation in the Milan exhibition is an opportunity to introduce the international audience to the depth of Moroccan culture through an upscale product that reflects a rooted national identity. He added that the Moroccan pavilion was designed according to decorations inspired by traditional Moroccan art, which gave the exhibition space an aesthetic character that impressed visitors and prompted many of them to stop and get to know the tea varieties on display. Mourghati explained that the brand seeks, through its participation, to consolidate the presence of Moroccan tea in international markets, and to emphasize that the Moroccan traditional industry is able to compete with major brands thanks to the quality of its ingredients and the uniqueness of its flavors. The Moroccan pavilion continues to receive its visitors throughout the exhibition days, presenting a vivid picture of the authenticity of the Moroccan traditional industry, which continues to attract attention and enhance its presence in major global events.
