HIBAPRESS
The Head of Government, Aziz Akhannouch, revealed on Monday in the House of Representatives that the traditional industry sector has achieved a qualitative leap in terms of exports, after its exports reached a total of 1.23 billion dirhams by November 2025, recording a growth of 11 percent compared to the same period in 2024.
During the monthly questioning session on "The Role of the Social and Solidarity Economy in the Production Fabric and Enhancing Social and Territorial Development," Aziz Akhannouch considered that these results reflect the transition of the traditional industry from its local and traditional framework to the field of international competition, stressing that the Moroccan artisanal product is now able to penetrate global markets thanks to its quality, originality, and added value. The Head of Government explained that this positive performance falls within a continuous upward trajectory, recalling that the year 2024 recorded exports with a total value of 1.1 billion dirhams, an increase of nearly 40 percent compared to 2019, which reflects the effectiveness of public choices aimed at valuing the "Moroccan brand" and expanding its radiance beyond national borders. In linking commercial promotion and tourism dynamics, Aziz Akhannouch pointed out that the new approach adopted in organizing exhibitions and promotional events contributed, during 2025, to attracting about 9 million visitors and achieving a turnover of nearly 80 million dirhams, which gave additional momentum to the marketing of artisanal products. The Head of Government confirmed that this dynamism enabled more than 4,000 exhibitors and participants to benefit from exhibition spaces, with special attention being paid to rural craftswomen and women's cooperatives, considering that this trend contributed to repositioning the traditional industry as a promising economic and export sector, capable of attracting hard currency and supporting national economic balances, while preserving its social and cultural dimension.
