HIBAPRESS
With the arrival of the first days of the blessed month of Ramadan in 2026, Moroccan national channels have confirmed their absolute dominance of the audio-visual landscape, solidifying their position as the first and primary choice for Moroccan families.
Viewing figures revealed that the second channel (2M) and the channels of the National Radio and Television Company together captured a 70.4% share during peak hours, surpassing last year's indicators. This continuous rise reflects the close and deep connection between the audience and local dramatic and entertainment productions, which have become the backbone of the Moroccan Ramadan table, clearly outperforming foreign and alternative satellite offerings. In the details of this scene, the second channel succeeded in strengthening its historical leadership, especially at "Iftar" time, which is the real test for channels, where it alone attracted 42.4% of the viewing share with a noticeable growth compared to the previous session. Millions flocked to follow a range of works that received exceptional interaction; the third part of the series "Banat Lalla Menana" topped the scene with more than 12 million viewers, followed by the comedy series "Yawmiyat Mahjouba and Tibariya", which attracted more than 10 million followers. Other works, such as "Hikayat Chama" and "Hadik Hayati", also recorded millions of numbers, confirming the ability of national television to bring families together around one screen that offers content that touches their reality and identity. This success did not stop at the small screen only, but extended beyond the traditional space towards digital worlds, which proves the effectiveness of the "multi-platform" strategy. The platforms of the second channel recorded nearly 8 million views within only 14 hours of the launch of the programming, which reflects the ability of the national media to adapt to modern consumption patterns and reach the younger generation.
