Hibapress
New car sales in Morocco showed positive dynamics in July 2024, reaching 96,505 units, an increase of 2.08% compared to the same period of the previous year.
After a slight decline in June, the market recovered with a notable increase of 8.42% in July, representing 14,219 units sold compared to 13,115 in July 2023.
According to data from the Association of Vehicle Importers in Morocco (AIVAM), the Moroccan automobile market recorded a total of 96,505 new vehicles sold at the end of July 2024. This slight increase of 2.08% compared to the previous year reflects a recovery in demand, especially after a period of contraction.
Passenger vehicle sales increased by 5.15%, reaching 12,701 units in July 2024 from 12,079 in the same period in 2023. Even more impressively, light commercial vehicle sales jumped by 46.53%, from 1,036 units in July 2023 to 1,518 units in July 2024.
In the passenger car segment, Dacia continues to dominate with a market share of 26.04%, which corresponds to 22,587 new registrations at the end of July. Renault ranks second with 13,682 units sold, representing 15.47% of the market, while Hyundai ranks third with 7,048 units sold, representing 8.12% of the market. Volkswagen and Peugeot follow with 5,178 and 4,784 vehicles sold respectively.
For light commercial vehicles, Renault also leads with 2,334 sales, representing a 23.92% share. Ford comes in second with 1,355 units sold (13.89% of the market), followed by DFSK with 1,106 units sold, representing 11.34% of the market.
The premium vehicle segment remains dominated by German brands. BMW stands out with a 49.83% increase in sales, reaching 421 units in July 2024 compared to 281 units the previous year. Audi maintains a stable performance with 384 sales, while Mercedes records a slight increase of 3.85%, totaling 216 units sold.
It is important to note that new car sales had slightly declined by 0.15% at the end of June 2024, reaching 17,368 units. The passenger car segment had suffered a decline of 0.04% to 15,855 units, while light commercial vehicle sales had decreased by 1.23% to 1,513 units. Despite this monthly decline, sales in the first half of 2024 increased by 1.06% compared to the same period in 2023, totaling 82,286 units.
With sales recovering in July, the Moroccan automotive market appears on a positive trajectory for the remainder of the year. The solid performances of brands such as Dacia and Renault, as well as the rise of light commercial vehicles, indicate growing demand and renewed consumer confidence. The premium segment, driven by German brands, also continues to show signs of robustness, adding a dimension of diversity and growth to the overall market.
