Female entrepreneurship: Signature of a partnership agreement for the implementation of the “She Industriel” program


The Ministry of Industry and Commerce and the Association of Women Business Leaders of Morocco (AFEM) proceeded, the day before yesterday Tuesday, May 21, 2024, in Rabat, to the signing of a partnership agreement relating to the implementation of a program to strengthen female entrepreneurship in the national industrial sector, entitled “She Industriel”.

This initiative is part of the High Royal Guidelines to support the empowerment of women and promote female employment and leadership and is also aligned with the objectives of the new development model which aims to achieve a female activity rate of 45% in 2035.

Intended to encourage women to create their own businesses in different industrial sectors by offering them comprehensive and adapted support to realize their investment projects, this program is structured around several forms of support to unleash women’s entrepreneurial potential.

The Minister, Ryad Mezzour, declared on this occasion that “with more than 43% of women working in the industrial sector and 9% of women occupying positions of responsibility, the involvement and role of women is unequivocal. a crucial factor in the socio-economic development of our country. But it’s still not enough! The She Industrial program that we are signing today reinforces this contribution by offering tailored support to more than 2,200 women in less than two years for active inclusion in industrial entrepreneurship. This should ultimately allow a greater presence of women at the head of Moroccan companies, thus contributing to the diversity and competitiveness of our national economy.”

Under this partnership agreement, AFEM is committed to facilitating access to financing for women entrepreneurs through financial mentoring programs and to strengthening their entrepreneurial skills through targeted training. It will also support networking and inter-company cooperation through business meetings and promotional events and develop a specific certification program.

The Ministry of Industry and Commerce is committed, for its part, to technically and financially supporting the program by accompanying AFEM in its implementation, by providing its expertise, technical support and resources to achieve the objectives. fixed. It will contribute to the training, supervision and orientation processes of the program and will support the women beneficiaries to access the industrial project bank.

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