HIBAPRESS – Laayoune
The Atqadao chain has opened its first store in the southern provinces of the Kingdom, specifically in the city of Laayoune, in a move that confirms the brand's continued expansion strategy across various regions of Morocco, and the provision of diverse offers at affordable prices within reach of all consumers, while supporting the local economic dynamic.
The new store is located on a total area of 30,000 square meters, of which 4,416 square meters are dedicated to sales, in addition to a car park with a capacity of 311 spaces. The project required a financial investment of 120 million dirhams, which enabled the creation of 120 direct jobs and 100 indirect jobs.
Bringing products closer to the residents of Laayoune and its surroundings
In a statement, Hicham Yaqoubi, Deputy General Manager of Atqadao, said: “In this symbolic stage for our country, we are proud to accompany economic development in the southern provinces by bringing our products closer to the residents of Laayoune and its surroundings. Atqadao is committed to providing the same products and at the same prices throughout Morocco, for the benefit of professionals and individuals alike, with the aim of enhancing purchasing power and contributing to the national dynamic of regional development.”
A commercial model to enhance purchasing power
Atqadao relies on a Cash & Carry model, which is based on providing high-quality products with a self-service system, and at prices that are among the cheapest in the market, with the possibility of buying in installments or in bulk.
This model offers a range of advantages:
A wide selection of products suitable for the needs of shops, cafes, restaurants, hotels and families.
The possibility of buying in bulk or in installments for better organization of expenses.
Competitive prices that decrease according to quantities, which gives significant advantages to professionals.
Unified and low prices across the national territory without calculating the cost of logistics, even in remote areas.
Thanks to this model, Atqadao contributes to enhancing the purchasing power of consumers and providing products of high quality and at controlled prices, in addition to supporting the local economy.
A brand at the service of the regions of Morocco
By opening the Laayoune store, Atqadao confirms its main mission, which is to enable all Moroccans, wherever they are, to access high-quality products at affordable prices.
The brand is present today in 21 cities across the Kingdom, and continues its expansion close to consumers and economic actors, which enhances its role in supporting regional development in Morocco.
