Heba Press
This year, Banque Populaire celebrates 60 years of serving Moroccans around the world, in tribute to six decades of supporting our citizens abroad with sincerity and dedication.
Over the years, this distinguished relationship has been strengthened thanks to the strong relationships of trust that unite the two parties over the generations. Today, Banque Populaire has gone beyond the concept of a bank to become the life partner of all Moroccans, wherever they are. they are.
Since the 1960s, Banque Populaire has been called upon to fulfill a civic mission that consists of meeting the basic needs of Moroccan workers in Europe by providing them with basic banking services. The case concerned money transfers from Moroccans living abroad to support their families in Morocco and enhance their savings. But the bank’s mission does not stop there.
With a clear vision and two core objectives – financial inclusion and financial literacy – the bank knew how to protect the assets of workers vulnerable to unregulated money transfers. After the focus shifted to Europe, the bank quickly expanded its services to other parts of the world, including the Middle East and North America, becoming the first Moroccan bank to set up in Canada and the only bank operating in the United States of America. Qatar, Denmark and Gibraltar.
Banque Populaire has managed to remain close to members of the Moroccan community abroad for six decades, adapting its services to their changing needs and habits.
Today, the bank’s offerings cover all aspects of their lives, and go beyond banking to cover all members of their family.
Through its innovations and interactions, the bank has developed a full range of remote services, thus strengthening the vital links between Moroccans around the world and their country of origin, particularly through investments that stimulate local development in various regions.
The Bank has planned distinguished measures to celebrate this occasion, with the organization of a communication campaign under the slogan “We are Moroccans”, which will highlight 60 years of proximity with Moroccans around the world, and 60 years of innovation and common celebration, highlighting a cooperative commitment and common growth.
To commemorate this anniversary coinciding with the summer season, several cities in the Kingdom will live to the rhythm of “My Summer Tour”, which allows Moroccans around the world to celebrate their bond with their motherland and Banque Populaire, a loyal partner for six decades.
In order to continuously improve the customer experience and keep pace with Moroccans around the world, Banque Populaire is taking this opportunity to launch new and diversified solutions, to enrich its range of Biladi offers addressed to Moroccans around the world.
