HIBAPRESS
On Wednesday, May 13, 2026, Chouaib Doukkali University hosted the activities of the Digital Marketing Competition and Conference DMCC 2026, organized by the Digital Marketing License at the Faculty of Multidisciplinary Studies in Sidi Bennour, amid a significant academic, professional, and student presence. This initiative aims to enhance the culture of innovation and openness to rapid digital transformations.
This scientific event provided an opportunity to familiarize students with the latest developments in digital marketing and technological transformation, through scientific and interactive meetings that brought together research professors, experts, and professionals representing leading institutions and companies in the fields of marketing and digital communication.
The official program of the event began with the recitation of verses from the Holy Quran and the performance of the national anthem, before the opening speeches began, which collectively emphasized the importance of digitalization in developing the national economy and qualifying young competencies to keep pace with the requirements of the labor market.
In this context, Professor Mohamed Sahabi, Dean of the Faculty of Multidisciplinary Studies in Sidi Bennour and Vice President of Chouaib Doukkali University, emphasized that the university is required today, more than ever, to keep pace with digital transformations and provide academic training capable of creating qualified competencies capable of creativity and innovation.
For her part, Professor Bouchra El Abadi, a research professor at the National School of Trade and Management in Settat and assigned to a mission at the presidency of Hassan I University, announced the official launch of the competition, considering that these initiatives contribute to encouraging the spirit of initiative and innovative projects among students, and she also chaired the judging panel of the session.
Professor Hajer Makri, the coordinator of the Digital Marketing License and the coordinator of DMCC 2026, also gave a presentation on the objectives and main themes of the event, praising the contribution of the various partners, stakeholders, and members of the organizing committee in the success of this academic event.
The event featured a thematic symposium entitled: "Digital Transformation in Morocco: Acceleration, Challenges and Opportunities Available to Institutions", where participants discussed the stakes of digitalization and its impact on the competitiveness of Moroccan companies, in addition to presenting successful professional experiences in the fields of marketing and digital communication.
The symposium was moderated by Professor Bouchra El Abadi, Ms. Zahra Maafrri, General Manager of ZAFRIXCS company, Ms. Fatine Ryadi, Marketing and Communication Director at Derhem Holding Group, Mr. Youssef Benjelloun, Director of Communication and Network Activation at Bricoma company, in addition to Ms. Mona Khaouidi, Director of Digital Communication at Toyota Maroc company, while Professor Majda El Khatib managed the session's work.
The competition also provided a space to showcase students' projects and creative ideas to a judging panel that included experts and professionals, where an atmosphere of positive competition and innovation prevailed.
The results of the competition resulted in the crowning of the BricoFast project with the first prize, followed by the EasyWear project in second place, while the third prize went to the Framboise 2.0 project, with the support of the Si Ahmed Derhem Foundation, affiliated with the Derhem Holding Group and Bricoma company, the official partners of this session.
The activities of DMCC 2026 concluded with an award ceremony for the winning teams, where representatives of the supporting partners emphasized the importance of continuing to support academic initiatives aimed at enhancing the spirit of innovation and entrepreneurship among young people, and encouraging them to open up to digital transformations and create their future opportunities.
Through this initiative, Chouaib Doukkali University, and especially the Faculty of Multidisciplinary Studies in Sidi Bennour, continues to consolidate its role as an academic institution open to its environment, and a haven for the talents and young energies capable of keeping pace with the challenges of the digital age.
