Heba Press / Rabat
Centrale Danone announces that its Centrale “My Milk” program will be nominated among the finalists of the International Milk Innovation Awards 2024, to be held in Paris on October 18, 2024. This prestigious global event celebrates innovation and excellence in the dairy sector, rewarding initiatives that make a significant contribution to improving agricultural practices and sustainability.
Participation in the innovation awards in the milk sector
IDF organizes the Milk Sector Innovation Awards to highlight outstanding innovations in the dairy industry globally. As the sole representative of Morocco, Central Danone’s “My Milk” program is nominated in the “Innovation in Sustainable Agricultural Practices – Socio-Economic” category. This recognition highlights the impact of the “My Milk” initiative on sustainable development and improving the living conditions of small-scale dairy farmers in Morocco.
Here is the statement from Anas Al-Ayashi, Director of Dairy Production at Central Danone:
“We are very proud that the “My Milk” program has been recognized as a finalist in the International Milk Sector Innovation Awards 2024. This international recognition is the result of the continuous efforts of our teams since 2016. The recognition of Moroccan expertise as a distinguished presence on the world stage is a great source of pride for all Central Danone teams. “This recognition underlines our continued commitment to supporting small dairy farmers and promoting sustainable agricultural, social and economic practices in Morocco.”
About the “My Milk” program
The “My Milk” program was launched in 2016 with the aim of strengthening small dairy farmers against climate change and reducing the carbon footprint of their activities. The program also contributes to strengthening the dairy sector in Morocco by providing technical and financial support to farmers.
The program is structured around three main axes:
– Social axis: Strengthening the capacities of educators through continuing training and the qualification of cooperatives into service centers.
– Economic axis: Improve the profitability of small farms through the modernization of practices and infrastructure.
– Environmental axis: Adopt renewable agricultural practices and green technologies to reduce environmental impact.
