HIBAPRESS – Abdelatif Baraka
Tomato prices are witnessing a rise in the Souss Massa region's markets, increasing pressure on citizens' purchasing power and sparking surprise about the reasons for this surge, especially since the region is one of the most prominent production areas at the national level.
The paradox is even more pronounced in the provinces of Chtouka Ait Baha and Taroudant, which are two main poles in tomato production and supply to national markets. Despite these agricultural qualifications, local production does not necessarily reflect on the selling prices for the Souss consumer, raising questions about the role of marketing costs, the multiplicity of intermediaries, and product distribution mechanisms.
In light of the continuation of this situation, demands are renewed for intensified market surveillance and tracking the path of tomatoes from farms to consumers, with the aim of identifying the reasons for their price increases and ensuring transparency in commercial transactions, thereby achieving a balance between the interests of producers and traders and protecting the purchasing power of Moroccan families.
